The Covid-19 pandemic dramatically reshaped the events industry, leading to a rapid shift towards virtual conferences, managed webinars, and experience marketing.
Though undeniably a rude awakening, this accelerated technological adoption in the events industry, driving a significant evolution in how events are managed and experienced, both online and in the real world.
The Purple Roads team has been at the forefront of integrating cutting-edge technology into the events sector for more than 10 years. We were among the first to recognize the potential of technologies like artificial intelligence, augmented reality, and the Internet of Things to revolutionize event management. Our goal was to offer comprehensive solutions that enhance efficiency, personalization and attendee engagement in events, paralleling the technological advancements seen in other industries.
In the old days (10 years ago seems like a different era now!) reactions were mixed. Concepts like personalization, live streaming, virtual and augmented reality, and AI-driven attendee management were rare in events. The success of virtual events during the pandemic changed this perspective. Everyone saw how effective these technologies are in creating engaging, personalized experiences, and realized they could do the same for live events, too.
As live events make a comeback, new challenges and technological solutions arise. New tools emerged to address the risk of spreading viral contagions such as Covid-19 at events. Health-and-safety focused technologies like these have become an everyday part of the evolving landscape of live events.
There's also a growing demand for hybrid events, combining live and virtual experiences. This approach not only expands the audience reach but also introduces innovative interactions between in-person and remote attendees through technologies like virtual and augmented reality. We worked to actively develop solutions that bridge the gap between physical and virtual events, envisioning a future where VR and AR can seamlessly integrate the experiences of both remote and in-person attendees.
Our experience reshaping the event industry for a post-pandemic world highlights the growing need for event organizations to collaborate with tech providers. We offer the chance to build a partnership, based on the value of our comprehensive understanding of experiential event technologies and their potential to create more engaging, meaningful, and realistic events.
This trend in events technology, catalysed by the pandemic, is just beginning. The future of events, fuelled by technological innovation, promises to be more immersive and accessible than ever.
As a full-service events technology company, Purple Roads offers consultancy, management, and deployment services for real, virtual, and hybrid events. Please get in touch with us today if you’re excited to learn how technology can take your events to the next level.